The title of this blog seems some what distorted to the original saying “pen is mightier than the sword” but I guess Innobell is one such app which can make the difference to the old saying. In this smartphone era pen is replaced by the ever growing and hugely popular apps and why sword got replaced with the army we will see in this blog.
Shai Magzimof, 20 years old and fresh from high school is from Israel and he is the founder and one of the core developers of this app – Innobell. Shai along with 2 of his buddies, Chaim Kutnicki who is a Software Developer and a MIT graduate and Noam Modai who is also a devloper conceptualized this idea for Innobell which can become huge and got a good potential to share and use software in the smartphone world. Shai spent sometime with Y – combinator the seed funding organization for the startups and he knows how to pitch the idea for this app to the venture capitalists (VC).
In Israel the citizens are suppose to spend 3 years in the army soon after high school, so for Shai instead of pitching the idea for his app to any VC he first need to convince the Israeli army general. After communicating back and forth with the army personals one fine day Shai got the acknowledgement from the general saying that he is ready to meet Shai and would listen to him about his app and what exactly are his plans for the future.
Innobell is a very cool app which lets you share stuff while you are on a call or in the middle of texting. Suppose you call your friend and while on call with him you would like to share the video of the latest song from Kanye West which is on you tube. You can do that and both of you can enjoy the video of the song. Another good use will be sending money via paypall while on call with your friend and the transaction will be done instantaneouly. As of now the app is only available for smartphones running Android. Currently Innobell supports 9 add ons but Shai and his friends would like to open the API for any 3 party vendor to develop their own add ons for Innobell. The app is smart enough to know if your are calling from an Android phone to another Android and will thus enables the add ons on both the phones. This app currently does not support iPhone as the call menu facility is locked in iOS but Shai is confident that in future Apple will make some changes to the call menu and hopefully Innobell will run on iOS as well. Innobell got launched yesterday and more details can be found on the site of Innobell.
Check the video below to see Innobell in action.
So what happened to that meeting between Shai and the general? Well it seems the general got impressed and granted Shai to work on his app for another year and hopefully if things go well this will pay off in future for Shai and his friends. The Israeli army can wait but the smartphone industry is changing every minute and I guess the general took the wise and right decision. This is just awesome that people are realizing the fact that technology is the one thing which is more powerfull that any other thing or government and it had the potential to revolutionize the World. Technology had done that in the past and will continue to do so in the future.
On the lighter note, if you really want to see how pen is mightier than the sword than you need to watch this funny commercial from GEICO.
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